Elements and Performance Criteria
- Assess scene and organisation requirements
- Develop media strategy
- Media plan is used to form the media strategy
- Arrangements are made to meet media requirements according to incident characteristics and current developments
- Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident
- Media briefing area is allocated with required resources where possible
- Media co-operation is gained in order to co-ordinate information flow and to provide information to the public on matters of safety and public interest
- Media strategy is changed at any time to suit operational demands and level of incident
- Approval is gained for information releases where appropriate
- Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements
- Media personnel and VIP are provided with Occupational Health and Safety clothing where appropriate
- Provide information to media
- Organisational protocols are followed when liaising with the media
- Organisational media representative provides current developments of incident where appropriate
- Interview and photo opportunities are scheduled and conducted to provide information where appropriate
- Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media
- Accurate records of media enquiries and interviews are maintained
- A two-way communication process between organisation and media is maintained
- Promote the organisation via the media
- Work and achievements of organisation, volunteer and other organisation personnel at incident is promoted throughout the incident to assist in maintaining morale and public profile
- Own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident
- Assess scene and organisation requirements
- Develop media strategy
- Media plan is used to form the media strategy
- Arrangements are made to meet media requirements according to incident characteristics and current developments.
- Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident.
- Media briefing area is allocated with required resources where possible.
- Media co-operation is gained in order to co-ordinate information flow and to provide information to the public on matters of safety and public interest.
- Media strategy is changed at any time to suit operational demands and level of incident.
- Approval is gained for information releases where appropriate.
- Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements.
- Media personnel and VIP are provided with Occupational Health and Safety clothing where appropriate.
- Provide information to media
- Organisational protocols are followed when liaising with the media.
- Organisational media representative provides current developments of incident where appropriate.
- Interview and photo opportunities are scheduled and conducted to provide information where appropriate.
- Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media.
- Accurate records of media enquiries and interviews are maintained.
- A two-way communication process between organisation and media is maintained.
- Promote the organisation via the media
- Work and achievements of organisation, volunteer and other organisation personnel at incident is promoted throughout the incident to assist in maintaining morale and public profile.
- Own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident.